Don’t post updates that are dull and boring. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Your personal account should be used if you have personal things you want to talk with people about.

Make sure you can constantly generate some educational or entertaining content for your Facebook page. If you have a hard time with finding new updates for your page, consider launching a blog or creating a series of videos so you have quality content to share regularly on your Facebook page.

Pay attention to what is going on with your page. If someone “likes”� your page, send them a thank you message. If people comment on things on your page, respond. Little messages from you will make a big impact on the way things work out for you. It can be time consuming, but well worth it.

Your website and your Facebook page should mimic one another. Keep the same color scheme on your page. This helps brand your Facebook page with your business. Your customers will not know what is going on if it is not at least similar.

If you aren’t able to update your Facebook status regularly, use a tool to schedule updates. Use it to release posts at times that your followers will be checking your page. You may need to try several different schedulers to find one that offers the features you desire.

While most of your posts should be content which adds value and provides information your fans would appreciate, some of your posts should also be interactive. Ask your customers for feedback, be it what you should name your next flavour of tea or what you should give away in a contest. They’ll love to tell you what they think!

Stay as active as possible on your Facebook marketing campaign. No matter how brilliant and beautiful your profile page is, it’s useless to your company if it’s not generated any interest to people. Post frequently and have a lot of personality in your statements; speak directly to your audience with a purpose. Your campaign will be more successful if you do!

Now that you’ve got your Facebook marketing basics, doesn’t it seem silly to have been so worried about it? Facebook offers so much potential for business owners. So sign on with confidence and begin your Facebook marketing campaign today. When your business begins to take off, you’ll be glad you did!